John is a behavioural management consultant who focuses on harnessing the power of workplace culture. He effects cultural change by engaging employees, guiding them with the leadership’s vision but also enabling them to drive the process themselves. In this way, they take responsibility for building and protecting their own culture. John bases his approach on insights from behavioural science, in which he has an MSc from the London School of Economics, as well as on 25 years of experience as a business leader and marketing strategist. John spent 12 years as senior partner at Dare, which was named Digital Agency of the Decade by leading trade title, Campaign, in 2010.
“I have no doubt that our culture was central to Dare’s success. It motivated extraordinary effort from all of us and gave us a thrilling sense of collective purpose. But at the time I could not have told you how or why it happened like that. My study of behavioural science helped me to identify where we went right – and also where we went wrong when we tried to expand and pursue a strategy that was not in sync with our culture. I’ve learnt at least as much from our mistakes as from our successes and I now take great pleasure in using these lessons to improve the fortunes of other businesses – and the working lives of the people who work in them.”